Fresh Fodder uniquely operates as a regional manufacturer, nestled in the bustling and vibrant regional city of Orange, NSW. Shunning the more logical Metropolitan location was an initial hindrance, putting them a day later than their competitors in getting to market.
Now, that regional setting sees them in a position of strength not weakness, with strong independent distribution chains and new industry generated for the local community. Through working closely with both their suppliers and retailers, lead times are coordinated to ensure product arrives to market in perfectly coordinated timing.
A series of expansions has seen new machinery implemented and an increase of production from the original 20-30 kilos per week to a current output of around 15 tonnes and growing.
For the lucky consumer, it means the extended reach of supply to broader locations across Australia, including new territories where supply has not previously been seen.
“There has been such a lot of hard work to reach this point,” said Mr Schofield “But we really feel we are just getting started. I can see our range becoming a proud house hold name, with our dips – in particular our Taramosalata – sitting in every single store across Australia, and being proudly taken into every single home.”
And as a third generation foodie, with three sons waiting in the wings, that just might happen.